Christy, Social Media & Marketing
Chances are good, if you’re reading this, you have a smartphone. Odds are also good that your phone has an app that scans QR codes and, even if you’ve never used it, you know you could on any of the thousands you see on your morning commute.
Quick response codes (better known as QR codes) are everywhere. Those square-barcode-looking things with lots of weird dots are in print ads, on store windows, and even on the bottle of decongestants I have in my top desk drawer. A friend of mine recently shared that he came across a pair of shoes with a QR code on the inside heel of each shoe. He didn’t try to hide how ridiculous he thought this was, nor is he alone in his thinking.
When QR codes are unnecessary, they are annoying. When they have a purpose, however, they are a convenience.
If, for instance, you saw a promotional offer of which you’d like to take advantage, redemption via mobile scanning of a QR code at the point of purchase would eliminate your need to print or clip any piece of paper. The merchant would not have to manually log the use of the promotion either; the entire redemption process would be seamless.
Or maybe you’re part of a loyalty program (or several) but you can never remember to take along your frequent buyer card, so you haven’t gotten proper credit for the last 87 lattes you bought. If your loyalty programs were accessible via QR code at the point of sale, you wouldn’t run into this problem. Instead, you would simply scan the code with your phone and continue to pile on points.
A couple years ago, when the QR inundation picked up steam, I wasn’t sure they would be good for much more than mobile boarding passes. Well, I stand corrected.
Deployed strategically, QR codes are not just a novelty; they streamline your life.