Christy, Social Media & Marketing
comScore reported in December that 20 million mobile phone owners scanned a QR code in October 2011. The February briefing from trendwatching.com coined “point-know-buy,” the trend that is changing the way we access information: from text-based to image-based. We no longer need text-based searches to access information.
Instead, we now find what we need simply by pointing our phones at visuals right in front of us. QR codes are one of the technologies fueling this next wave of “infolust.” It seems that those little squares full of black and white designs are here to stay for a while.
You’ll note that this isn’t the first time we’ve brought up QR codes. As you’ll soon learn, QR codes are an integral part of the Ox&Pen network. QR codes enable this sophisticated, smartphone-based platform to function seamlessly. With them, Ox&Pen members are relieved of the need for anything except their mobile device when redeeming offers or earning loyalty points.
To take advantage of a promotional offer, Ox&Pen members simply scan a QR code provided by the merchant. The same is true for checking in, which members do to earn loyalty points. No printing necessary. No need to dig through pockets and purses to find that easy-to-lose clumsy card or fob. It’s about the user experience; if you have your smartphone on you, you’re set. Just visit a merchant in the network, open up your Ox&Pen mobile app (coming soon!) and start scanning!